Google Advertising Allo On its Homepage

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We’re seeing a new trend with Google, which has started advertising its products on the homepage. And looks like its Allo’s turn now. Barely days after the Search giant started putting up ads on its homepage for Pixel smartphones and video-messaging app Duo; has now come up with a text banner for its messaging app. Android Police, which first spotted the ad on Google’s homepage, put out a screenshot of the same. “If you visit the search homepage, you will see a text banner that says – Say hello to Google Allo, smart messaging for Android and iOS,” the report said.

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Google Allo was launched was first announced at the annual I/O conference in 2016 along with Duo (a video-messaging app). Google Allo was rolled out on September 21 and the app crossed 5 million downloads within eight days on the Play Store. Allo is powered by the company’s new machine-learning assistant – Google Assistant – which gives users a more personal experience. The chat gives you auto suggestions for quick replies.

Google Allo doesn’t require an email ID to sign-in and needs only a mobile number to get started. According to Google, the company is looking to bring the Hindi version of Google Assistant as well, though the Assistant already understands Hinglish. Given the focus on Hindi, Hinglish, it is clear the app is geared towards the Indian market, which has growing importance for Google.

Google announced Pixel and Pixel XL smartphones at its ‘made by Google’ event in San Francisco. The smartphones are company’s first devices to come with Google Assistant in-built. Other highlights of the new Pixel devices include top of the line specifications, a great camera, new Pixel launcher, 24/7 live built-in support, and Smart Storage. Google Pixel and Pixel XL have an aluminum and glass design. Google Pixel is priced at Rs 57,000 for 32GB version in India. The 128GB variant of Google Pixel costs Rs 66,000. Google Pixel XL is available at Rs 67,000 for 32GB storage variant and Rs 76,000 for 128GB version.

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