Back when Twitter was still young in the markets, it faced immense competition from various other similar social media services. One of these was app.net. Having been around the markets for over 5 years now, they have now called it a day. The company is now shutting down, and their last functional day will be the 14th of March. The official reason for their shutdown has been their inability to generate revenues.
While App.net has announced their shutdown, new signups are no longer allowed. Users now have 2 months to export their data, if they do not do so, it will be permanently deleted. However, while it has bowed out of the markets, App.net has ensured that the developers who are interested in building a similar network can do so, as they have made their code open source.
App.net was founded in 2012 by Dalton Caldwell and Bryan Berg. App.net was basically Twitter for developers – allowing the devs to show off their apps. The company started off with a crowdfunding project, raising as much as $750,000 from 11,000 interested backers. In a year of their launch, they had over 100,000 registered users. However, things have been slow since then.
“We envisioned a pool of differentiated, fast-growing third-party applications would sustain the numbers needed to make the business work,” App.net said in an official statement. The network started off by being an ad-free network, which worked on a subscription based, freemium model.
However, while initially there was quite a boom for them, they slowed down and phased out of the markets. Realizing that there is no long-term possibility of the model becoming successful, the company has decided to shut down and end all operations. This is the sad end to ‘yet another social network’. The founders summed up their journey by saying: “This was a forseeable risk, but one we felt was worth taking,” they wrote.