Apple News

Apple turns Red on World AIDS Day

Today is World AIDS Day, and technology giant Apple has unveiled a number of promotions to help raise money for HIV AIDS work in developing countries. This included an update to Apple Pay and the App Store.

Apple has teamed up with the charity (RED) to release 20 new products ranging from iPhone cases to Apple Watch straps. Company’s products are all colored red in tribute to the charity and it has announced to donate $1 to (RED) for every purchase made using Apple Pay at an Apple Store, on apple.com/uk or through the Apple Store app.

According to the reports, Apple has donated more than £22 million over the past year in record breaking fundraising. More than 400 App Stores around the world have been turned up in red to mark the effort of making this world free of HIV.

On this occasion, Apple’s vice president of Environment, Policy and Social Initiatives, Lisa Jackson said,”Connecting through our products and services helps make it easy for our customers to join us in the effort to create the first AIDS-free generation.” Moreover, he added, “By working with (RED) to stop the transmission of HIV from moms to their unborn babies, we’re already seeing a significant impact in areas where help is needed most. We’re committed to continuing the fight and empowering future generations through these vital efforts.”

Apple has donated a massive amount of $160 million in past 11 years in order to fight the disease and ensured sufficient availability of funds for the project.
“Apple’s commitment to the AIDS fight is unparalleled.It’s not just the staggering $160 million raised for the Global Fund that has impacted many millions of lives, it’s their ability to bring heat, awareness, energy and eyeballs to keep this issue front and centre,” said Deb Dugan, CEO of (RED). ‘Its unwavering support cannot be underestimated, and we thank every Apple employee for helping (RED) reach the milestone of half a billion dollars delivered to help end this disease,” he added.

At the end of 2016, 19.5 million people had access to lifesaving medication, rising to 20.9 million people today. The number was only 700,000 in 2000 which is a great achievement in this regar. The results can be seen in the way that the percentage of pregnant women living with HIV, and receiving treatment has also increased dramatically: 76 per cent in 2016, rising from from 47 per cent in 2010. In 2005, 1,200 babies were born everyday with HIV.

Today, that number is down to 400, and UNAIDS predicts that that number could be near zero by the year 2020, with the world on track to end AIDS as soon as 2030.

Article written by Jesse Woodson

Jesse is a Market Research analyst at Questale. With incredible statistical skills, he helps clients to make informed decisions about their market. To know more about Jesse, write him on jesse@questale.com.