Google is among some of the biggest names in the markets of technology. The company has been coming out with a large number of updates and upgrades, and has been changing the way the markets of technology function for the past several years. What makes Google different from most other tech firms is the fact that the company likes to try their hand in a number of businesses and ventures. After having been absolute giants in search and smartphone-OS technology, as well as dominating the e-mail and web browser markets, Google is now looking forward towards the one thing that has eluded them for a long while – social networks. As per our previous reports, Google has their eye on Twitter for a while now.
There have been many rumours in the past which have indicated that a Twitter buyout is no longer a matter of ‘if’ but ‘when’. It is being said that Google, along with salesforce, is one of the strongest contenders to the social media giant. While Twitter has been on a slow decline in the past few years, the company still has access to massive amounts of valuable data, which Google could make good use of.
In addition to Google, even the Walt Disney Company and Microsoft are likely to play a major role in the bidding process. Google has now hired Lazard Ltd, a financial advisor firm. The word in the markets is that Google wants the company to analyse Twitter before them start off with their bidding process.
With Google showing such keen interest in buying Twitter, there is a high chance that we might actually end up seeing a Google-Twitter deal by the end of this year or by early next year. With Twitter under their belt, Google would finally have one major social network they could make better use of! Google’s advertising revenues are expected to jump up if the deal actually happens.