Organic color cosmetic products are manufactured by using organic ingredients, and are devoid of any chemicals. Majority of organic color cosmetic products comprise of plant-derived ingredients such as essential oils, flowers, roots and herbs. These ingredients may further be combined with several carrier agents including emulsifiers, humectants, surfactants, and preservatives.
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Manufacturers taking Efforts for Producing Wide Range of Products through Innovations & Upgradation
Organic color cosmetic products are perceived to be more beneficial and safer than the conventional color cosmetic products, which comprise synthetic ingredients. The variety in organic color cosmetic products has increased significantly, with several manufacturers taking efforts for producing a wide range of products through constant innovations and upgradation that attract customers. Product innovations are mostly based on packaging of these products, and added flavors or fragrances. Various companies are constantly advertising their organic color cosmetic products on social networking sites including Facebook, YouTube, Instagram, and Twitter through beauty bloggers for increasing their brand awareness.
Adoption organic color cosmetic products has witnessed a considerable upsurge, with governments across the globe taking initiatives on spreading awareness about these products and promoting & encouraging their utilisation. In addition, the governments are also imposing regulatory policies and safety legislations for improving the quality of organic color cosmetic products. Noting the rising demand for organic color cosmetic products, and increasing number of startups, the predominant industries are entering into M&A activities for expansion of their businesses.
A latest research study by Fact.MR projects the global organic color cosmetic products market to register a high single-digit CAGR during the forecast period, 2017 to 2022. The global organic color cosmetic products market will bring in revenues over US$ 30,000 Mn by 2022-end.
Premium Organic Color Cosmetic Products will remain Preferred by Customers
On the basis of price, premium organic color cosmetic products will continue to be preferred by customers. Revenues from premium organic color cosmetic products are projected to account for approximately two-third market share in 2017, and will further gain a substantial rise in market share by 2022-end. Sales of economic organic color cosmetic products will exhibit a steady expansion through 2022.
Specialty stores are anticipated to remain the largest distribution channel for organic color cosmetic products, owing to factors such as availability of larger product portfolio, and provision of support, advice and information from expert personnel of customer service. That is why customers highly prefer purchasing organic color cosmetic products from specialty stores. Modern trade and mono brand stores will also remain lucrative distribution channels for organic color cosmetic products.
Sales of Lip Care Products to Record Highest Sales in the Market
By product type, lips care products will record the highest sales to reach revenues worth nearly US$ 13,000 Mn by 2022-end. Nail products are expected to be second most lucrative product segment in the global organic color cosmetic products market. Sales of nail products will register a comparatively higher CAGR than that of lip care products through 2022. In addition, sales of hair color products will reflect the lowest CAGR in the market through 2022.
North America is anticipated to dominate the global market for organic color cosmetic products throughout the forecast period, followed by Europe. Higher availability of specialty department stores and specialty organic color cosmetic products, along with robust demand from consumers owing to benefits of these products will drive the market growth in these two regions. The organic color cosmetic products market in North America and Europe will register similar CAGRs through 2022.
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Fact.MR has identified key players in its report on the global organic color cosmetic products market, which include Burt’s Bees, Chantecaille Beaute Inc., The Estee Lauder Companies Inc., Kiehl’s, L’Oreal SA, LVMH Moet Hennessy Louis Vuitton S.E., Revlon, Inc., Shiseido Company Limited, The Procter & Gamble Company, and The Unilever Group.
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