Samsung is among the biggest firms when it comes to the world of smartphone technology. This South Korean giant has been an unstoppable force in the markets of consumer electronics, and has constantly innovated the way things work. Over the past few days, Samsung has been in a lot of trouble as the Samsung Galaxy Note 7, their flagship device, has been catching fire and exploding. The company has shut down the production of the device now, and will likely kill the Note brand. The company is now looking forward to ‘compensate’ these users with the Samsung Galaxy S8.
As per information obtained by Sammobile’s sources, the Samsung Galaxy S8 is now going to be offered to the Note 7 users at minimal prices. There are speculations that either all, or those affected by the explosions might get the device for free too. A Samsung spokesperson said: “The new compensation program is designed to make it easier for those who exchange their Galaxy Note 7 with existing Samsung smartphones, to shift into our next model coming in next year.”
Samsung has lost a lot of goodwill after the Note 7 incident. A large number of the users might not return to using a Samsung product for a while, and the PR efforts need to be the highest. Samsung is releasing a number of devices in the days to follow. The company is also likely to limit the number of flagships to 1, and will no longer be releasing devices in the Note brand.
Samsung was having an exceptional year in 2016 till the Note 7 incident hit. However, with the Samsung Galaxy S8 coming out in March 2017, it is expected that the company would soon recover from the damages over the next year. It might take them nearly 2 quarters to absorb the loss, following which the company eyes brighter possibilities.