Among some of the biggest names based in China, Xiaomi has been a company which has been a subject of several success stories and case studies. The company has been largely popular on the internet owing to its incredible smartphones, which they tend to offer at value-for-money pricing. The company has been losing ground lately, as they have been diversifying in various other sectors, which are deemed unprofitable by many in the markets. The Xiaomi Mi Box is one such device which has a lot of potential. Xiaomi is now gearing up to take the device to the US markets.
The US markets are one where Xiaomi has had their eye on for quite a long while. With their local rival LeEco entering the US markets soon, Xiaomi too, is eyeing a major step forward. We all know that Xiaomi has shown an active interest in the US markets for a very long time. However, the company is now finally planning to enter the US markets and it is likely that the Mi Box would help them land their first steps.
The Mi Box is all set to enter the US markets later today. The company has been teasing it with the tagline ‘Unlock a new way to entertain’. The device comes out into the markets with a 2GB RAM and 8GB of built in storage space. It runs on a quad-core processor (ARM Cortex-A53) and a Mali-450 GPU. Simply plugging in the Xiaomi Mi Box on to your television would turn it into a device the American audiences would never have experienced before.
The Xiaomi Mi Box was earlier spotted in a Walmart store in the US. The device was then seen to be priced in at $69. The news made rounds online and was reported by Droidmen. Considering the price point, Xiaomi is all set to dominate the US markets with their value for money pricing policies and cost effective, performance-oriented features.