Sony is among some of the biggest names based in Japan. The company has constantly been innovating the way markets function. They are an influential force in bringing forward a big change in the world of household electronics. Their contributions in the world of gaming technology are also significant. Sony has been known for their innovative approach in the world of gaming. The company is soon anticipated to launch their gen-next PlayStation console, the PS4 Neo. If speculations are to be believed, the launch will take place on the 7th of September.

On the 7th of September, Sony is holding an event at 3PM ET in New York City. The company has sent out event invites. When the company released the PS4, that time too, they had announced in in New York. Rumors surrounding a new PlayStation device, likely to be called the PS4 Neo have been floating in the markets for months now. This device is Sony’s response to Microsoft releasing the XBOX One S.

While not much is known about the device as of now, there are many speculations surrounding the PS4 Neo. The device is expected to deliver a 4K gaming experience. In addition to that, this new and upgraded variant of the PS4 is also expected to feature an improved processing power. The graphics chip too, is expected to get an upgrade.

With these changes coming in, Sony’s aim is to make the PS4 Neo into a device best suited for VR. With the PS VR coming out, many changes are expected in the months to follow. Many major games are adapting the VR technology. Valve’s Half Life 3 is finally expected to release next year in a fully-VR setting. The PS VR headset is going to launch in October, and it looks like the PS4 Neo, too would be out in the markets by that time. However, readers are advised to take this news with a pinch of salt, as the news is yet to be declared officially be Sony.