Lenovo is among the biggest names when it comes to the world of smartphone technology. The company is one of the biggest players in the smartphone business as it operates with three brands, Motorola, ZUK as well as their own Lenovo brand. Lenovo is gearing up to launch their next major flagship smartphone in India, the Lenovo K8 note. The phone is going to be announced on the 9th of August. On an interesting note, it would not run on Lenovo’s Vibe UI but on a stock Android OS.
This news of Lenovo ditching the Vibe UI for stock Android OS was confirmed by Anuj Sharma, Head of Product Marketing, Smartphones, Lenovo MBG India. “What we have done in last 11 months is we looked at what we had in terms of software perspective. We have been close to the consumers and we saw what they were asking for. There was a certain trend and we have now decided to cut the Vibe Pure UI off from our phones. So you will now get the stock Android which consumers have been asking for.”
Lenovo’s Motorola devices were already running the stock Android OS and had been massively popular. Lenovo is now trying out the same with the Lenovo branded smartphones. This is certainly going to help the brand because no one was actively looking forward to buy Lenovo smartphones because they were running the Vibe UI. The Lenovo K8 Note would be a fresh attempt at gaining market share for Lenovo.
Apart from confirming that the Lenovo K8 Note will not be running the Vibe UI, the Lenvo head also confirmed that the Vibe UI is, for all practical purposes, dead. “There’s no more Vibe UI going forward and we are moving to complete stock Android for all our future Lenovo phones. This is a huge transition for our business perspective,” he added. Stay tuned with us for more details on the Lenovo K8 Note.