Facebook has been among one of the biggest names when it comes to the world of technology. The company has been coming out with a number of updates, upgrades and changes to their app over the years. Apart from the primary Facebook app, Facebook also runs a number of other apps. One such app that they launched as an ambitious project to tap into the market of teenagers was Lifestage.
Lifestage was a Snapchat-esque application which offered the users with a number of similar features and was aimed at teenagers. However, the app failed to get mainstream attention as a majority of its users were high-schoolers and the features didn’t really appeal grown-ups. The app joins a long list of failed social networks as it has been pulled off the Google Play Store today.
This move was almost expected from Facebook as the company has incorporated many similar features into their main app. Not just the main Facebook app, but features similar to Lifestage can be found on Instagram, Messenger and WhatsApp too. Facebook has issued an official statement on pulling down Lifestage, stating:
We originally launched Lifestage to make it easier for teens in the US to connect with others at their school by creating a video profile with content for all of things that make up their identity. Teens continue to make up an important part of the global community on Facebook, and we’ve learned a lot from Lifestage. We will continue to incorporate these learnings into features in the main Facebook app.
Another factor that didn’t really work in favor of this app was the fact that everything you post on Lifestage would be public. It was not possible to limit who saw the content you shared. However, all that is now a thing of the past as the app has officially been shut down. Stay tuned with us for more updates on Facebook.